If you have a website, then search engine optimisation is very important.
Search engines are the most common way people find information on the internet.
If your site isn't at the top of Google's search results for certain keywords, it might as well not exist to many people looking for that term.
SEO is an abbreviation for "search engine optimization," and it can be broken down into two major categories: on-page and off-page.
Off-page means anything done outside of your website to get more traffic from search engines such as social media posts or paid advertising campaigns. On-site refers to things like keyword placement and internal linking strategy which we will discuss later……!
For now, let's focus on organic search rankings and how they can benefit you as a business owner or entrepreneur.
So you have invested a lot in your website, and now you're wondering if it's worth the effort.
Is SEO really that important? Can't I just do social media marketing instead?
Actually, no! You can't just rely on social media marketing to get people to visit your site.
SEO is crucial for any business's success, and how you should be focusing on organic search rankings rather than paid advertising.
We'll discuss paid advertising in the next post.
Your online presence is like building blocks. The picture you want to present should be made up of pieces that fit together well.
Many people mistakenly think their digital footprint consists only in what they post on social media networks or the number of followers and likes they have.
It's so much more than this!
Your entire internet profile (from your blog posts & photos to other sites like LinkedIn) reflects who you are as an individual; each part has its own "block" but all these blocks belong together too because if one fails then everything else starts falling apart.
Organic search ranking will improve both the quality and quantity of your website traffic.
In SEO, it's all about gaining a higher position in the search engine results pages (SERPs). The top-ranking is usually reserved for websites with good content and authority - so the longer your blog post, the better!
Here are some ways you can improve your organic rankings:
- Create high-quality content that visitors will want to share on social media.
- Add a blog commenting strategy that will rank you higher in the SERPS.
- Incorporate high-quality backlinks (website links) into your content, and make sure they are relevant and not spammy.
-Broken link building and link reclamation: Find and reclaim lost and broken links to your site.
Your SEO efforts should focus on these three important aspects of a great website.
It has been proven that organic search results are more trustworthy, and also that the amount of organic traffic is much higher than paid ads.
A study by Stone Temple Consulting found that "The effectiveness of a ranking on Google's first page has been shown to have an impact on how many visitors will visit your website from a given keyword." Another survey conducted in 2015 showed that while paid ads yield immediate results, organic search has a longer positive effect on a website's traffic.
The study found that paid ads generated an average of only 82.61 visitors per keyword, whereas organic search produced around 115.63 visitors per keyword after one year and 151 visits for every keyword after three years! So while your investment in the ad may be higher upfront, you will see lower returns over time because the minute you turn off the ad spend, the traffic you are generating will dry up.
Whereas organic search ranking is an ongoing investment that gradually pays off over time, and if done right can create a lasting return on your ad spend! In other words, investing in organic SEO gives you the best ROI of all paid channels for driving website visitors.
Organic search ranking will gradually push your competition down the search results page and out of the top 20 results.
Organic search improves over time as content is refreshed, new social media posts are created, online reviews are written after a purchase has been made in your store, or blog post published!
You can't buy organic ranking all at once but it's worth investing every day into finding better keywords to rank in search results. Each keyword contributes to your website's ranking and collectively search result rank.
Organic search is the slow and steady long-term growth channel for all websites, no matter their size!
Off-Page Content Creation.
Away from the website otherwise known as off-page i.e Social Media Posts. This is a great way to get backlinks, which can help your organic search rankings.
Off-page content is defined as any outside of the site's domain name and these days it means anything on social media channels such as Facebook, Instagram, Twitter or YouTube for example. These sites let you post videos, photos or text to showcase your services in small bite sizes that are easy to consume.
Off-page content can be a very good thing for you if your website is not ranking as well as it could because of factors like competing sites in the same niche with bigger budgets or more backlinks than yours, that's when off-page content comes into play. You'll need to use different channels and strategies for the particular platforms in order to get the most out of this type of content.
Paid Advertising Campaigns
Paid ads can be a good strategy in conjunction with organic traffic. They can help your business reach a larger audience and quickly capture market share in your niche. They work best when the advertiser has large budgets to spend on marketing over time, or for driving traffic to an e-commerce website where there is a clear call-to-action. But if you don’t have these things, paid ads will run you dry before you even begin to build momentum.
Paid ads can be great during a launch, special offer or while promoting a particular date or product.
Here are a few strategies to help you get the most from your ad campaign.
- Use high-quality ads with appealing text, images or videos that match what people in your target audience would be interested in.
- Be sure to include keywords related to your business so they show up in search results and on social media feeds.
Finally, understand and segment the demographic you're trying to reach.
In conclusion: To help you navigate this complex world of SEO, we’ve provided a quick list of the three different types of marketing channels that can be used for ranking in organic search.
You could also contact us to discuss your specific needs and goals so that we can recommend an approach tailored specifically to what will work best for your business. We would like to hear what strategy have you tried, which one seems most appealing to you based on our discussion today and what your goals (long and short term) are.
Link Building and On-Page Content
Link building and on-page content are two important components of website visibility. Website owners often overlook these aspects of their website because they seem like an afterthought or not as important as flashy graphics and cool features. In reality, link building and on-page content are the foundation that every good site needs to be successful in gaining traffic, ranking well in search engines, and converting visitors into leads or customers.
Link building is the process of developing external links from other websites to your website regularly. These links are an indication that other people value and trust your content, which in turn boosts your site's credibility with search engines like Google, Bing, Yahoo!, etc., leading to higher rankings in their respective results pages for searches related to the website or your niche.
The most important concept to understand is that, as Google says, you're more likely to have your content rank higher for keywords you're targeting if you can get external websites to link to your pages.
Simple Link Building Strategies: How To Get Other Sites to Link to You There are a number of link building strategies used to get external websites to link to yours:
Content Creation & Promotion - Create compelling, unique, high-quality content that people will naturally want to reference and link to, and tell people about it. You have to spread the word before you can expect anyone to find your content and link.
Naturally, links will be built over a period of time. It's not something that can be rushed. Links are also important because they represent a vote for the content you're publishing — as long as there is good quality content on your site, links will come naturally over time.
What about on-page SEO? The best way to think of it is through its acronym: "SEO" which stands for Search Engine Optimisation. When your content is well optimised, the search engine will find it easy to understand it and connect it to those searching for what you are offering.
How to get your blog posts indexed in Google? To gain the best results with your search engine optimization efforts, you need to make sure that your blog content is well optimized for web crawlers and human visitors. It's not about adding keywords here and there but ensuring that it makes sense and is clear what you are trying to say without overloading your content with keywords.
How To Easily Optimize Your Blog Content:
- Ensure that your content makes sense and follows a logical structure for understanding it in the first place; make sure there's a good use of headings, subheadings etc. This way search engines will be able to understand its meaning as well as compare it with your competitors before deciding which one to put ahead of the other.
- Avoid repetitive phrases such as "you should", or "the best thing" - search engines don't need to know what you think is the best, they want to see how your content differs from others.
- Include keywords naturally by using them in sentences and not just putting them at the start of a sentence. This will make it readable, enjoyable and easy to comprehend which will ultimately increase the amount of time spent on your site as well as reducing your bounce rate.
- Ensure that you have good use of headings, subheadings etc. This way search engines will be able to understand its meaning as well as compare it with your competitors before deciding which one to put ahead of the other.
- Increase some images to make it easy on the eye. You want the reader to have the best experience possible.
- Links are the key to visibility, so make sure you link from your blog posts to other relevant content which is also on your site.
- Use social media platforms like Facebook and Twitter as well as Google+ to increase traffic by sharing links that will generate more interest in your work or company.
Sidenote. If you're wondering where those Ahrefs' metrics come from in the images above, check out the all-new Ahrefs SEO Toolbar. But before I share what these tactics are and how to use them, let's clear something up. New to link building? Check out our Beginner's guide to link building strategies VS. tactics There's a BIG difference between tactics and strategies. Strategy = overall plan. Tactic = the actual means used to gain an objective.
You need only ONE link building strategy: Create something “ link-worthy .” I know that sounds like the same advice you've heard a million times, but Blogs are great on-page SEO as well as link building simply because they are done over a period of time, while you are writing, you can include links to other posts on your website and even link to external sites that have the same content.
- This will help search engines understand what is relevant to your blog post without having to do too much work themselves.
Blogs also provide plenty of backlinks because they provide the reader with extensive knowledge on a topic.
- The more people you have reading your blog posts, the greater chance it will be picked up by search engines and create inbound links to your website; thus ranking higher than competitors who do not have any content or blog posts for their site.
When readers see various backlinks coming from different blogs, they feel a sense of insurance that they have found a high-quality site. More often than not, they will leave a comment or share the blog post with their friends, family, or community, which ultimately creates social proof for your site.
Finally, always remember to conclude with a Call To Action (CTA) in case your readers would like to use your services, have a question regarding your services or have made their mind up.